Samsung buys luxury appliance brand Dacor
The
acquisition reflects Samsung's continued interest in the high-end
appliance market, where products like ranges and refrigerators carry
price tags that reach into five figures.
Samsung Electronics
America will buy Dacor, a company that manufacturers luxury kitchen
appliances, Samsung announced Wednesday. The acquisition reflects
Samsung's continued investment in large home appliances and an interest
in the high-end appliance market, where products like ranges and
refrigerators carry price tags that reach into five figures.
Dacor
is a California-based company founded in 1965. The company will keep
its name and US operations and manufacturing though it will be a wholly
owned subsidiary of Samsung, according to a news release from Samsung.
The release didn't provide information on the value of the sale or when
it will be final. Samsung declined to comment further. Dacor didn't
immediately return a request for comment.
Samsung
has gotten
aggressive in etching its own place in the large appliance market. The
company has invested in adding smarts to the kitchen with products like
the $6,000 Samsung Family Hub refrigerator with a built-in touchscreen
and the Wi-Fi enabled, $3,100 Samsung NE58K9850WG slide-in range. The
purchase of Dacor, a company that has also dabbled in smart appliances, could result in more large appliances that are both high-end and smart.
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